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"..Rather than healthy ways to connect with old friends and send pictures to Grandma, social media apps are actually sophisticated online crack dens designed to make us spend ever-increasing amounts of time on the Internet until our physical bodies atrophy and we are nothing but a collection of scores, lolcats, and credit card numbers. At which point the aliens take over."
Monday, August 2, 2010
Morrie Yohai, co-creator of the Cheez Doodle, dies at age 90
By Jennifer Barrios / Newsday
Published: August 02. 2010 4:00AM PST
MELVILLE, N.Y. — Morrie Yohai was present at the creation of the Cheez Doodle.
In a 2005 interview with Newsday, Yohai said the cheese-powder-covered baked corn puff was developed at the Old London Melba toast factory in the Bronx, which also made the Cheese Waffie, popcorn, caramel popcorn and other snacks.
“We were looking for another snack item,” he said. “We were fooling around and found out that there was a machine that extruded cornmeal, and it almost popped like popcorn.”
Yohai and his partners thought of chopping the cornmeal product into pieces and coating it with cheese. “We wanted to make it as healthy as possible,” he said, “so it was baked, not fried.”
And, he said, the name Doodle occurred to him as they sat around a table tasting different kinds of cheese on the snacks.
Yohai, who lived in Kings Point, N.Y., died of cancer on July 27. He was 90.
He also was an accomplished photographer, poet, professor and businessman whose quiet wisdom left a deep impression on his family and friends.
Morrie R. Yohai was born in Harlem on March 4, 1920. He graduated from the Wharton School of the University of Pennsylvania, where he studied business, then went to work for the Grumman aircraft company on Long Island.
In 1949, he took over his father’s snack-food factory in what would become the beginning of a long career in the food industry.
Yohai eventually sold the company to Borden Inc., where he became group vice president in charge of snacks. In the 2005 interview, he said his duties included sitting around a conference table with other executives and choosing the toys for boxes of Cracker Jack.